Mumbai, [23
February, 2026] : NSE EMERGE-listed Pramara Promotions Limited, in line with its
announcement to the stock exchanges dated 23rd February, has entered into a
strategic licensing and manufacturing agreement with Sega Corporation, Japan,
to manufacture and launch licensed Sega products in the Indian retail market.
Sega Corporation is
a globally recognized Japan-based entertainment company with a market
capitalization of approximately USD 3.2 billion (group level, as of February
2026) and a long-standing presence in gaming and character intellectual
property.The company operates internationally and owns several widely
recognized entertainment franchises and licensed characters distributed across
multiple markets worldwide.
Bringing Global IP
to India
Under the initial
phase of the agreement, Pramara Promotions will introduce four licensed
products under the popular “Crayon Shinchan” edition in India.
The agreement also
provides scope for phased expansion of additional Sega-licensed products in
India, subject to mutual agreement and market conditions.
The products will
be manufactured domestically using original molds owned by Sega. These molds,
currently with Sega’s China-based supplier, will be relocated to India for
production — reinforcing Pramara’s focus on strengthening its domestic
manufacturing ecosystem.
Strengthening
Global Alignment
This strategic
collaboration represents an important milestone in Pramara Promotions’ journey
of building a strong licensed character portfolio and expanding its
participation in the organized retail toy and character merchandising segment
in India.
The partnership:
- Adds internationally recognized intellectual
property to the Company’s product portfolio - Strengthens its manufacturing footprint in India
- Enhances its positioning within the licensed
merchandise ecosystem - Reflects its growing alignment with global brand
owners
Commenting on the
development,
Rohit Lamba, Chairman & Managing Director, Pramara Promotions Limited,
said:
“We are pleased to
collaborate with Sega Corporation to introduce licensed Sega products in the
Indian market. This agreement reflects our continued focus on strengthening our
licensed portfolio and expanding our manufacturing capabilities in India. We
believe this collaboration supports our long-term vision of building a strong
presence in character-driven consumer products.”
About Pramara
Promotions Limited
Pramara Promotions
Limited is an NSE EMERGE-listed company engaged in the manufacturing and
marketing of toys and licensed merchandise. The Company continues to expand its
character-driven product portfolio while strengthening its domestic production
capabilities.
Disclaimer:
This communication is for informational purposes only
and is based on publicly available disclosures made by the Company. It does not
constitute investment advice, a recommendation, or a solicitation to buy or
sell any securities.
Certain statements may be forward-looking and are
subject to risks and uncertainties that may cause actual outcomes to differ
materially. Past performance is not indicative of future results or growth.
Readers
should exercise independent judgment and consult qualified advisors before
making any investment decisions. No liability is accepted for any loss arising
from reliance on this information by any of the parties.
