Inspired
Spirits, the makers of Quro – India’s first homegrown aperitif crafted with
wellness botanicals, has raised an undisclosed amount in its Seed Round led by
The Chennai Angels (TCA), along with participation from select angel investors.
The
fresh capital will be utilised towards team building, expanding into new
domestic and international markets, accelerating product innovation, and
growing market share in India’s fast-evolving craft and functional Alco-bev
segment.
Founded
in 2023 by Anmoll Alok Bansal, Inspired Spirits spent 16 months in intensive
research and development before launching Quro. The company experimented with
over 200 indigenous Indian ingredients to craft a modern aperitif rooted in
traditional botanicals while aligned with contemporary wellness principles.
Tapping
into rising global interest in Indian ingredients and craft spirits, the brand
began exporting soon after launch, generating early traction across
international markets.
“Quro
has been a breakthrough product in our pursuit of using Indian ingredients to
offer a more functional drinking experience. We have a loyal fanbase among the
culinary community, expats and India’s growing art and wellness circles. At
Inspired Spirits, we operate intentionally off the traditional playbook and
with TCA backing us, we’re doubling down on exploring the depth of Indian
ingredients, unlocking flavours, benefits, and use cases that we have barely
scratched the surface of,” said Anmoll Alok Bansal, Founder, Inspired
Spirits.
Investment
Director from The Chennai Angels, Pankaj Daga said, “Quro has successfully
navigated the early challenges most startups face. They’ve carved out a
distinct niche with a product that truly resonates with their audience. We’re
impressed by Anmoll’s clarity of vision, and we’re proud to partner with Quro,
supporting its next phase of growth.
We
wish the entire team continued momentum and every success as they scale.”
Inspired
Spirits differentiates itself through flavour innovation rooted in indigenous
Indian ingredients, dedicated research toward refining alcohol with modern
wellness principles, and a lean partnership-driven operational model.
With
this investment, Inspired Spirits aims to strengthen its presence in key metro
markets, deepen its research capabilities, and continue building a
category-defining brand that blends tradition, functionality, and modern
consumption patterns.
About
Inspired Spirits: Inspired Spirits, founded in 2023, is the
maker of Quro – India’s first homegrown aperitif crafted with wellness
botanicals. The brand operates on a
lean, innovation-led model and has begun expanding into international markets.
About
The Chennai Angels: The Chennai Angels (TCA) is one of India’s
most active Angel Investing groups. Founded in 2007, it is comprised of
successful entrepreneurs and business leaders with a track record of starting
and scaling large enterprises. Over the years, TCA has invested over INR 135 Cr
across 80+ start-ups in India.
