NewsReach
brings you unfiltered stories from professionals shaping the world of branding
on Brand Ki Baat.
The
essence of communication in an industry that is constantly evolving is
surprisingly timeless. Whether it is about building a brand, creating trust, or
navigating disruption, clarity of thought and authenticity of action remain
fundamental. With rapid shifts in technology, evolving consumer expectations,
and changing regulatory environments, today’s business leaders are no longer
just marketers or communicators. They are storytellers, strategists, and
guardians of credibility. The true measure of sustainable brand growth lies in
the ability to remain creative yet accountable, while imagining ideas that
create meaningful impact.
Welcome
to Crafting Bharat: Brand Ki Baat – Mumbai Edition, a industry first
podcast about brands, businesses and the people who build them from the inside
out. In this engaging episode, host Kartik Chawla sits down with Sujay
Rachh, Chief Marketing Officer at Nuvama Group and Girish Huria, Head of
Growth, APAC, We. and EVP at Avian We.; for a conversation on storytelling,
industry evolution, leadership, and the role of trust in building enduring
brands.
This series is proudly brought to you by NewsReach, India’s leading PR-tech platform, with
Production Partner HT Smartcast; Gifting Partner Nanaji Natural and Beauty
Partner Lakme Academy. Tune in for stories, insights, and inspiration!
Episode Link: https://youtu.be/NA4pT7tE9Eo
Edited Excerpts
Have
major technological shifts ever created fear and uncertainty?
Girish
Huria: When social media came along as a technology,
it was a huge change in the way communication happened. Suddenly brands were
communicating with communities. And now we are seeing another huge shift happen
in the way communication is going to happen through the use of AI.
I
won’t deny the butterflies in your stomach when something huge changes. But I
do know that change is part of growth. “I think the truth is that if we do
not keep ourselves updated and ahead of the curve in this industry, we are
going to be irrelevant.”
How
do you see the role of AI in marketing and communication?
Sujay
Rachh: “I think AI is going to change the pace at
which things get done. It can help us get things done at a much faster pace.
But there is one thing to be understood.”
AI
can help us execute things, but AI cannot imagine things. It is still the human
imagination that has to be there. Recently, I was working on a conference that
was totally AI-driven. But AI never came up with the idea. It was I who came up
with the idea, and then AI was used as a tool to execute it. I think the future
is the same. Human imagination has to be there. Technology has to be there to
help us execute things.
How
do you balance brand storytelling with business metrics?
Sujay
Rachh: If you are only doing storytelling, you are
essentially writing poetry. And if you are only focusing on metrics without
storytelling, then you are doing accounting. For marketing to work effectively,
both of these elements have to coexist. Storytelling creates brand affinity and
emotional connection. Metrics ensure that storytelling is aligned with real
business outcomes.”
“In
my view, the role of a marketer is to ensure that creativity and accountability
work together rather than competing with each other.”
How
do financial services brands build trust today?
Sujay
Rachh: In financial services, almost every brand
claims to be the most trusted brand. But trust cannot be claimed; it has to be
demonstrated.
If
I am positioning my brand around long-term wealth creation, then every touch
point with my customer has to demonstrate that same philosophy. My
communication, my platforms, my customer engagement – everything has to
demonstrate that same philosophy.
“People
are not going to move large sums of money just because they saw a compelling
advertisement.”
From
marketing strategies to public relations and leadership positions, the
overriding message from the conversation is this: credibility does not develop
overnight. It is the result of a clear and consistent message, as well as the
capacity for change without sacrificing authenticity. As technology continues
to change the face of communication and younger generations continue to change
the face of the workplace, the leaders who will be successful are the ones who
are able to be innovative and resilient. The reason is this: brands do not grow
through visibility and marketing campaigns. They grow through trust that is
repeatedly earned through singular moments. Stay tuned for more such insights.
Brought to you by NewsReach–India’s
leading PR-tech platform, with our production partner, HT Smartcast.
