New Delhi, October 16, 2025 : Axis Max Life Insurance Limited (“Axis Max Life” / “Company”),
formerly known as Max Life Insurance Company Limited, has introduced the Axis
Max Life India Consumption Opportunities Fund (ULIF03807/10/25INDIACONSU104)-
an actively managed equity fund designed to allow policyholders to benefit from
the growth of India’s domestic consumption economy. The fund will be available
for subscription during its New Fund Offer (NFO) period from October
14, 2025, to October 26, 2025, at a price of ₹10 per unit.
Policyholders can access the Axis Max Life India
Consumption Opportunities Fund through various Axis Max Life Unit Linked
Insurance Plans (ULIPs), including the Axis Max Life Flexi
Wealth Advantage Plan (UIN: 104L121V04), Axis Max Life Online
Savings Plan (UIN: 104L098V06).
Sachin Bajaj, Chief Investment Officer, Axis Max
Life said, “We’ve launched this fund to
connect our policyholders directly to the growth story of India,
which we believe is in a multi-decade boom. Consumption is over 60% of India’s
GDP and this fund targets capitalising on the structural drivers of long-term
consumption growth story of India. Our actively managed strategy will involve
diligent, ground-up research to identify and target the specific companies that
are beneficiaries of this rising affluence and spending power among
the Indian populace.”
The Axis Max Life India Consumption
Opportunities Fund is designed for customers with a very high-risk
tolerance and a long-term horizon (five years or more). The
fund will invest primarily in the equity instruments of companies operating
within, or closely allied to, the consumption theme.
The fund’s mandate requires a minimum exposure
of 70% to these equity instruments. The consumption theme includes
a wide range of industries such as Fast Moving Consumer Goods (FMCG), automotive
and auto ancillaries, consumer services and durables, financial services
(including banking and insurance), real estate, and health and wellness.
The investments made by the fund are strategically
diversified across this wide range of consumption industries. Furthermore, to
ensure a sharp focus on India’s core domestic story, the fund will restrict its
stock choices to only include companies that derive at least 50% of
their revenue from domestic operations within India.
This approach of deep sectoral exposure and domestic
revenue criteria is expected to reduce the impact of any specific industry on
overall performance.
About Axis Max Life Insurance Limited (https://www.axismaxlife.com)
Axis Max Life Insurance Limited, formerly known as Max
Life Insurance Company Ltd., is a Joint Venture between Max Financial Services
Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers
comprehensive protection and long-term savings life insurance solutions through
its multi-channel distribution, including agency and third-party distribution
partners. It has built its operations over two decades through a need-based
sales process, a customer-centric approach to engagement and service delivery
and trained human capital. As per annual audited financials for FY2024-25, Axis
Max Life has achieved a gross written premium of INR 33,223 Cr.
