New
Delhi, March 30th, 2026: HMD today announced
its continuation and elevated partnership with Rajasthan Royals, stepping up
from official smartphone partner to Associate Sponsor. This marks the third
consecutive year of a fruitful collaboration, blending HMD’s innovative spirit
with the Rajasthan Royals’ dynamic cricketing legacy to connect with fans
worldwide.
The
sponsorship places HMD’s branding on the back of the helmets, offering
unprecedented visibility to an international audience passionate about
cricketing action. Rajasthan Royals’ global fanbase, spanning India and beyond,
amplifies HMD’s presence, engaging cricket lovers who value reliable tech in
their daily grind.
Commenting
on the partnership, Ravi Kunwar, VP and CEO, HMD India and APAC, said, “Continuing
our association with Rajasthan Royals for our third innings feels like coming
home on the field. It’s about putting HMD right in the line of sight for fans
everywhere. This isn’t just branding; it’s about sharing the Royals’ grit and
connecting with cricket lovers who expect their gear to last as long as the
game’s thrill. This partnership coincides perfectly with our upcoming
smartphone launch, already creating noticeable pre-buzz in the target markets
for the masses. Fans are buzzing about HMD’s rugged, reliable tech that matches
the Royals’ unyielding spirit, bridging cricket fever with advanced innovation
just in time for the big reveal.”
The
ongoing cricket league stands as the world’s most sought-after cricket league,
pulling in legendary players from every corner of the globe for its high-stakes
battles. HMD’s continued partnership with Rajasthan Royals shows our rock-solid
dedication to the Indian market. It’s built on shared strengths, performance
that delivers, putting audiences first, a touch of nostalgia in every move, and
just like HMD packs top-notch specs into our phones, Royals line up with the
absolute best cricketing talent on their roster.
Commenting
on the association, Alok Chitre, Chief Operating Officer, Rajasthan Royals,
said, “Partnering with HMD aligns perfectly with our high-energy ethos. It
puts their branding where the action heats up, on every bold shot. This isn’t
just a deal; it’s shared fire that amps excitement in stadiums and beyond,
pulling in cricket nuts who live for that raw edge in tech and on the field.
This third-year partnership opens doors to our worldwide supporters, fueling
excitement that resonates far beyond the stadiums.”
This
alliance not only cements HMD’s stake in India’s cricket fever but also bridges
technology and sport on a global stage, empowering fans everywhere with devices
that match the game’s unyielding pace and passion.
