New Delhi : Ever since the Tasva brand was launched in 2021 with a
strategic partnership between Aditya Birla Fashion & Retail Ltd (ABFRL)
and designer Tarun Tahiliani, the men’s wear label has given a new
dimension for festive and occasion wear, that is a perfect blend of Indian
traditions and contemporary comfortable styling.
The latest collection showcased at Lakmē Fashion
Week in partnership with FDCI, was a celebration of great, timeless
crafts and creativity.
Ensuring that the collection offered the ideal festive
wardrobe options, premium fabrics were on the selection list. From silk
blends to custom jacquards and a variety of viscose alternatives, the look
offered restrained luxury. The embellishments stayed true to the Indian ethnos
as zardozi, pearls, appliqués, mirrorwork, Aari and Dori embroidery livened up
the elegance of the men’s wear style directions.
The colour card offered a wide array of choices suitable
for every occasion. From vibrant hues, the shade card moved to earthy tones and
brighter options. The addition of traditional wedding colours was emphasized
with neutral ivory, royal jade, glittering gold, sober taupe and discreet
salmon, which created a rainbow fantasy.
The Tasva collection was inspired by an amazing
line up of multiple avenues. Paisley motifs appeared in all their finery, while
the Tree of Life pattern offered grandeur. The Toile de Jouy (French Porcelain)
appeared as a unique inspiration, along with mosaic art, relief sculpture and
at times even the simple play of light. The inclusion of lippan art, popularly
known as mud mirror work from Kutch, brought a hint of bling for the stylish
apparel.
Actor Ayush Mehra, along with Chef Ranveer Brar and
Chef Suvir Saran, added to the festive spirit of the collection, which was
designed for the groom and his entourage. They were joined on the ramp by
influencers Mohak Narang, Tarun Kinra, Maggi, and Devansh, along with comedian
and content creator Sukriti, who brought their signature spunk to the showcase.
“Showcasing at Lakmē Fashion Week in partnership
with FDCI is always an opportunity to celebrate the evolving narrative of India
Modern. With Tasva, we wanted to bring forth a collection that honours the
country’s rich craftsmanship while redefining festive menswear for the modern
man, comfortable, timeless, and elegant, in equal measure,” said the designer Tarun Tahiliani.
The new Tasva collection by Tarun Tahiliani
brought festive and occasion wear on to a more exciting and timeless,
stylish level, which will undoubtedly have a large global appeal.
About Tasva
Tasva, a wedding and occasion wear brand for the
modern Indian man, is a brand launched by ABFRL in collaboration with ace couturier
Tarun Tahiliani. Tasva is dedicated to offering classy and comfortable Indian
wear. With a strong emphasis on craftsmanship and contemporary style, Tasva is
redefining Indian wear for the modern man. The brand offers an extensive range
of kurtas, kurta bundi sets, sherwanis, Indo-western outfits, footwear, and
accessories. The brand’s exquisite products are available at exclusive Tasva
stores across India and online at www.Tasva.com
About Aditya Birla Fashion and Retail Limited
ABFRL is part of a leading Indian conglomerate, The
Aditya Birla Group. With revenue of Rs. 13,996 Cr. spanning retail space of
11.9 million sq. ft. (as on March 31, 2024), it is India’s first billion-dollar
pure-play fashion powerhouse with an elegant bouquet of leading fashion brands
and retail formats.
The Company has a network of 4,664 stores across approximately 37,205
multi-brand outlets with 9,563 point of sales in department stores across India
(as on 31st March 2024).
It has a repertoire of India’s largest brands in Louis Philippe, Van Heusen,
Allen Solly and Peter England, established over 25 years. Pantaloons
is one of India’s leading fashion retailers.
Company’s international Brands portfolio includes – The Collective,
Amongst India’s largest multi-brand retailers of international brands and has
long term exclusive partnerships with select brands such as Ralph Lauren,
Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok,
Simon Carter and Galeries Lafayette.
The Company’s foray into branded ethnic wear business includes brands such as
Jaypore, Tasva & Marigold Lane. The company has strategic partnerships
with Designers ‘Shantanu & Nikhil’, ‘Tarun Tahiliani’, ‘Sabyasachi’ and
‘House of Masaba’.
In addition, to cater to the needs of digitally native consumers, ABFRL is
building a portfolio of Digital-first brands under its technology led ‘House of
D2C Brands’ venture TMRW. TMRW is on a path to building a portfolio of Digital
First brands in partnership with founders of emerging brands in the E-Commerce
market.
The Company in Sept 2023 completed the acquisition of 51% stake in TCNS
Clothing Co. Ltd. TCNS is India’s leading women’s branded ethnic apparel
company that designs, markets and retails portfolio of women’s branded apparel
across brands W, Aurelia, Wishful, Elleven & Folksong.
